Brand Identity · Product Strategy · Product Development · Creative Direction

Co//Lab Collective →

Building a women's athletic apparel brand from the ground up, and the product platform behind it, designed to grow into partnerships and collaborations.

Brand Strategy · Product Development · Assortment Strategy · Creative Direction

Rora Basics →

Turning an internal wholesale headwear line into an owned product platform spanning 55+ styles, built to scale custom merchandise across the business.