About
Creative and business leader with over a decade of experience building teams, brands, products, and the systems behind them.
My background is rooted in design, but the work has grown well beyond it, connecting creative direction, product development, brand strategy, eCommerce, and operations. I currently lead creative and eCommerce at Brist Manufacturing, working across product development, brand and marketing, digital commerce, and fulfillment.
I'm comfortable moving between big picture strategy and the detail it takes to actually get something out the door. Developing a new product program, building a team, or rethinking a process that isn't working: I'm equally interested in how people work, how businesses run, and how good ideas make it to market.
Experience
VP, Creative, Brand & eCommerce
Brist Manufacturing
- Lead an eCommerce program supporting 30+ customer storefronts, connecting product, merchandising, fulfillment, and the overall customer experience
- Built and scaled Brist's custom product program across apparel, headwear, and accessories, and lead product strategy for Rora Basics, Brist's wholesale headwear brand
- Guide creative direction and brand strategy across product, marketing, campaigns, and key client programs
- Build and lead teams across design, marketing, and eCommerce, and own the internal tools and systems (Asana, SKU workflows, Speed Decks) that let the program scale
Creative Director
Brist Manufacturing
- Built and scaled the internal creative and marketing teams during a key growth phase
- Led creative direction and brand development across apparel, merchandise, and campaigns
- Established early systems and workflows that later evolved into the tools supporting pre-book and eCommerce operations
Art Director
Cornwall Church
- Led creative direction across film, animation, digital, and live production
- Wrote, shot, and edited narrative and promotional content
- Managed interns and volunteers from concept through delivery
Art Director
Emmanuel Church
- Developed content strategies for programs, events, and weekly series
- Designed digital and print materials supporting brand communication
Education
BA, Graphic Design
Taylor University
2012
Artist of the YearSkills
Core competencies
Tools & capabilities
Personal
Contact
Have a project, or a good idea worth kicking around? I'd love to hear it.